Over two decades of experience and a global network of Local In-Market Experts

Oban International is your gateway to unlocking global business growth. In a crowded digital marketing landscape, we stand out with our unwavering commitment to international expansion. With over two decades of expertise, we’ve guided countless businesses towards global success.

What we do

We offer a comprehensive range of digital marketing services, including Paid Media, SEO, Content Marketing, Digital PR, CRO, and UX, all of which are tailored for international markets. We pose a crucial question: How can we propel our clients beyond the borders of the UK? The answer lies in our strategic approach to understanding and navigating diverse markets.

LIME network: The power of local insights

At the heart of Oban’s success are our Local In-Market Experts, or LIMEs. These digital marketing specialists, based in over 80 countries, provide invaluable insights into local digital landscapes, consumer behaviours, and cultural nuances. By tapping into this wealth of knowledge, we empower your brand to identify prime marketing opportunities while sidestepping costly mistakes.

A long established agency

Founded in 2002, Oban International emerged at a time when businesses were racing to establish their online presence. Greig Holbrook, our founder, drew inspiration from Geert Hofstede’s Theory of Culture Dimensions. This framework emphasises the importance of tailoring approaches to different markets, a principle at the core of Oban’s ethos.

How we work

Our unique LIME network, managed centrally from our UK headquarters, comprises over 450 experts worldwide. The UK team in Brighton acts as the linchpin, project managing, interpreting client objectives, and offering strategic advice. This centralised approach ensures seamless delivery while harnessing the authentic, on-the-ground expertise of our LIMEs.

Why choose Oban?

• Single-minded focus on international marketing: Helping our clients to achieve international growth.

• Over two decades of experience: A long-established digital marketing agency with depth and breadth of international understanding, recognised by numerous awards.

• Local In-Market Expertise: Our LIMEs live and work in your target markets, fully immersed in the local culture. They provide authentic, on-the-ground insights that help your campaigns resonate with target audiences.

• One team, working to one agenda: Each client receives a dedicated UK-based account team that act as a central point of contact. The UK team ensures streamlined communications and quality assurance.