Online behaviours change from market to market, including the preferred choice of search engines. From Yahoo in Japan, Yandex in Russia, Naver in South Korea and Baidu in China – online differences are as vast as they are unique.
Never rely on translation and always apply local insights to keyword research to get greater visibility. For example, ‘Cheap flights’ in Italian is ‘voli economici’ which has 33,100 searches per month on Google.it. Meanwhile, ‘voli low cost’ – a hybrid of English and Italian –has 246,000 searches per month and lower competition scores.
It’s never just Facebook, Twitter, LinkedIn and Pinterest. From Xing in Germany, Kaixin001 in China to VKontakte in Russia, social media preferences change with every user. To maximise your social media marketing globally, make sure your online strategy is specifically tailored to the region and market you are targeting.