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Operating multiple digital markets can challenge the most experienced managers. From online consumer behavioural patterns to internet usage and platform engagement, each country can differ greatly. All too often, a company’s approach is to reapply the domestic structure and roll out the same strategy to each target market. Translating content, keywords and ads, replicating digital […]
Jack Ma, the founder of China’s biggest ecommerce company – Alibaba Group Holding Ltd – recently announced the next five years will see the most exciting changes in China’s e-commerce landscape. With roughly 220 million online shoppers, the Chinese market is almost double the size of the USA (150 million)1. In addition, e-tailing produced more […]
If we said ‘Vkontakte’, would you know what it meant? How about ‘Odnoklassniki’? If not, you should read on to fill in the gaps of your Russian social media knowledge. In this white paper Oban share advice on how to run a successful global social media campaign and increase brand visibility. Russia has one of […]
Yandex, the leading search engine in Russia, has its sights set on the US market with the launch of their new voice-based social searching app, the epically-named “Wonder”. This ‘experimental’ search tool, developed with the typical American iPhone user in mind, was launched on the 24th of January and responds to users’ spoken queries, displaying […]
In summer 2012 we took a closer look at the social networking habits of our nearest and dearest neighbours, examining how those 40million+ Gallic Internet users were connecting to social media through their smartphones, tablets and laptops. Thanks in part to Messrs Hollande and Sarkozy’s presidential race, the leading social networks in France – Facebook, […]
This spring we were writing about the shift of power between Facebook and Orkut in Brazil. Then the home of the world famous Carnivale overtook India as the second biggest country on Facebook. For the past few months, Brazil was really exciting to watch, with the highest active reach of Internet consumers using the social […]
Last week, Baidu followed in Google’s footsteps by launching a social media driven recommendations feature for its search engine. According to thenextweb.com, Baidu users can now rank search results with a thumbs up. The feature is similar to Google’s +1 rating system and is also linked to social bookmarking site Baidu Share. Launched last summer, […]
I came across this rather beautiful info-graphic recently and thought I’d share it with anybody who hasn’t seen it yet. The work of Facebook intern Paul Butler – this map visualises the connections between Facebook friends across the world.
The number of web users in Latin America continues to grow yearly at an impressive rate. Social media has proved especially popular among latinos with Argentina, Brazil and Mexico joining the global top ten social consumers in under two years.