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Oban Digital brings you all of the week’s big digital marketing news (11 December 2014).
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Everything you need to know about Global Digital Marketing this week in our usual update.
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Read Oban’s roundup of global marketing news for Thursday 3 July 2014.
Operating multiple digital markets can challenge the most experienced managers. From online consumer behavioural patterns to internet usage and platform engagement, each country can differ greatly. All too often, a company’s approach is to reapply the domestic structure and roll out the same strategy to each target market. Translating content, keywords and ads, replicating digital […]
Jack Ma, the founder of China’s biggest ecommerce company – Alibaba Group Holding Ltd – recently announced the next five years will see the most exciting changes in China’s e-commerce landscape. With roughly 220 million online shoppers, the Chinese market is almost double the size of the USA (150 million)1. In addition, e-tailing produced more […]
If we said ‘Vkontakte’, would you know what it meant? How about ‘Odnoklassniki’? If not, you should read on to fill in the gaps of your Russian social media knowledge. In this white paper Oban share advice on how to run a successful global social media campaign and increase brand visibility. Russia has one of […]
Last week, Baidu followed in Google’s footsteps by launching a social media driven recommendations feature for its search engine. According to thenextweb.com, Baidu users can now rank search results with a thumbs up. The feature is similar to Google’s +1 rating system and is also linked to social bookmarking site Baidu Share. Launched last summer, […]
Due to the power of the Chinese economy, it’s one of only a few markets Google hasn’t made a credible impact on. Baidu’s dominance in the Chinese Market is something to be feared, especially with the politically fuelled reactive de-listings that can occur
Robin Li, the CEO of Baidu, gave a rare speech at the Web 2.0 Summit in mid-November, giving some sought-after insight into the success and progress of China’s search giant. Baidu’s stock has more than doubled since January, and is now roughly the same size as auction site eBay’s. However, with 420 million people being online […]