Bitcoin, the original crypto-currency has been a hot debate since its inception in 2009.
Operating multiple digital markets can challenge the most experienced managers. From online consumer behavioural patterns to internet usage and platform engagement, each country can differ greatly. All too often, a company’s approach is to reapply the domestic structure and roll out the same strategy to each target market. Translating content, keywords and ads, replicating digital […]
Jack Ma, the founder of China’s biggest ecommerce company – Alibaba Group Holding Ltd – recently announced the next five years will see the most exciting changes in China’s e-commerce landscape. With roughly 220 million online shoppers, the Chinese market is almost double the size of the USA (150 million)1. In addition, e-tailing produced more […]
If we said ‘Vkontakte’, would you know what it meant? How about ‘Odnoklassniki’? If not, you should read on to fill in the gaps of your Russian social media knowledge. In this white paper Oban share advice on how to run a successful global social media campaign and increase brand visibility. Russia has one of […]
Twitter has had an electrifying start to 2013 in Japan and Korea, judging by the 33,388 tweets per second that were sent after the ball dropped at midnight, UTC+9 time. This statistic shows the enormous popularity that the site enjoys in East Asia, and the microblogging site was buzzing in time zones across the globe […]