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Oban Conversion Focus On……..Italy

  Research by: Oban Conversion Edited by: Joe Doveton The “Focus On…..” series is an occasional series of articles based on research from Oban Conversion on cultural drivers and preferences that may affect web design and Usability choices. This month we look at the Italian web landscape: Italy had around 26m people online as at […]

Is Google going to surprise us with an Easter Doodle in 2012?

It is really interesting to see how Google makes modification to its logo in order to mark a special event. Periodically, Google doodles celebrate the birthdays, cultural figures or national holidays around the world. The story of the doodles starts in 1998 when Google founders Larry Page and Sergey Brin played with the logo to […]

Google in Africa – Expansion into the continent with the lowest online penetration

In terms of population and land mass, Africa is the second largest continent in the world, trailing only Asia. But taking a closer look, Africa remains a continent where a billion people live and yet are using only 4% of the world’s electricity. But there is also good news for African Internet users where connectivity is […]

What is Cultural Conversion Optimisation?

Online strategists: are you gazing into your crystal ball to see where to spend marketing dollars in the years ahead? If you are then you will no doubt see a few familiar faces and a few tall dark strangers. You’ll see old friends like the ongoing explosion in mobile marketing. Engagement, metrics and ROI in […]

Poker Heaven

About Poker Heaven Poker Heaven is owned by the Gaming Media Group and is GMG’s flagship Poker site, running to 14 territories in 13 different European languages. Poker Heaven is one of the largest international Poker networks and offers a range of exclusive game-management tools inclusing Player Zone, Player Tracker and “The Player Zone”, which […]

Mio International

About Mio Part of the Taiwanese electronics giant MiTAC, Mio is a globally renowned manufacturer of Sat Nav and GPS products. As well as selling through traditional retail channels, Mio also sells direct in many territories through their online stores.   About the Test Following our successful tests on product pages, Mio asked us to […]

STA Travel

Increased conversion on CTA buttons by 337% STA Case Study: STA Homepage About STA Travel STA Travel is the world’s largest travel group specifically targeting students and young people. With operations in 92 countries STA provides cost-effective gap year and adventure travel specialising in round-the-world flights, bespoke tours, hostels and hotels. A continuing success in […]

The State of E-Tailing in Germany: 2011

Despite the floundering Euro-zone economy – the German ecommerce sector is in rude health. Germany currently has the largest online population in the EU – there were more than 50 million German Internet users in late 2010 and this year, the online trade in goods in Germany increased by about 17% to €21.48 billion. 2011 […]

SEO expansion in the Arab world

Arabic is the official language in 23 countries and is spoken by almost 320 million people around the world, from Southwest Asia to Northwest Africa. It’s also the liturgical language of over a billion Muslims around the world, as it’s the language in which the Qur’an, the Holy Book of Islam, was revealed. The importance […]

Google Chairman visits Korea for mobile search talks

It looks like Google intends to invest heavily in the South Korean Internet market in the coming months. It is reported that Google is highly interested in the acquisition of South Korea’s second-largest search engine Daum and developing partnerships with

Top 5 SEO & Social Media Horror Stories: Part 3

With Halloween almost upon us I thought I’d give a round-up of some of the online marketing world’s scariest horror stories from the past year. Forget about ‘Paranormal Activity II’, ‘Contagion’ or any other scary films out this year, the foll

Top 5 SEO & Social Media Horror Stories: Part 2

With Halloween almost upon us I thought I’d give a round-up of some of the online marketing world’s scariest horror stories from the past year. Forget about ‘Paranormal Activity II’, ‘Contagion’ or any other scary films out this year, the foll

Top 5 SEO & Social Media Horror Stories: Part 1

With Halloween almost upon us I thought I’d give a round-up of some of the online marketing world’s scariest horror stories from the past year. Forget about ‘Paranormal Activity II’, ‘Contagion’ or any other scary films out this year, the foll

How to avoid the Seven Circles of Baidu Hell

Due to the power of the Chinese economy, it’s one of only a few markets Google hasn’t made a credible impact on. Baidu’s dominance in the Chinese Market is something to be feared, especially with the politically fuelled reactive de-listings that can occur

Restore deep link URLs into shallow link URLs with Excel

Instead of wasting away your Friday looking for resources, recycle your existing ones! ‘But they’re all deep links with tons of client information!’ I hear you cry. Fear not intrepid reader, here’s a way you can effectively “reset” all your URLs back to..