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Do Smartphone Cameras Hold the Future for Mobile Banking?

Whether you’re a smartphone surfer or a tablet-toting tech junkie, more and more people are using mobile technology to help with their everyday tasks. A survey by performance marketing gurus Performics revealed that 71% of device owners in the US expect to have access to mobile banking facilities. The survey, published by, underlines mobile […]

Swamp Thing: Clicks and Conversions in Fort Lauderdale. A review of Conversion Conference Florida 2012.

South Central Florida: famous for sport fishing, mangrove swamps, 100% humidity and alligators. A few miles from the submerged sawgrass estuaries and the famous “River of Grass” the great and the good of the Conversion world gathered in the plush setting of the Weston Bonaventure Resort, just down the road from Fort Lauderdale. This was […]

Why losing tests is a good thing

Usability testing, like any scientific process, will produce experiments that perform better and experiments that perform worse. Gregory NG explains why a losing test is not necessarily a bad thing. “Don’t get me wrong, this strange affection ends at “like.” I don’t love losing them. But from a pure testing standpoint I like losing tests […]

11 rules for E-Commerce Checkout Design

Creating the perfect checkout design can be a very tricky job, because every sector has different types of customers and with different customers come different preferences and mental models. But there are some basic usability guidelines that a lot of companies don’t seem to know or care about in their checkout funnels. Baymard Institute has […]

Oban at European Search Awards

Oban Multilingual are proud to have been finalists at the inaugural European Search Awards 2012. We were nominated in the category for Innovation for our work on a joint SEO and CRO project that we undertook for Mio Navman in 2011. Although we didn’t win this time, it shows how far the Conversion industry has […]

Oban Conversion Focus On……..Italy

  Research by: Oban Conversion Edited by: Joe Doveton The “Focus On…..” series is an occasional series of articles based on research from Oban Conversion on cultural drivers and preferences that may affect web design and Usability choices. This month we look at the Italian web landscape: Italy had around 26m people online as at […]

Is Google going to surprise us with an Easter Doodle in 2012?

It is really interesting to see how Google makes modification to its logo in order to mark a special event. Periodically, Google doodles celebrate the birthdays, cultural figures or national holidays around the world. The story of the doodles starts in 1998 when Google founders Larry Page and Sergey Brin played with the logo to […]

Google in Africa – Expansion into the continent with the lowest online penetration

In terms of population and land mass, Africa is the second largest continent in the world, trailing only Asia. But taking a closer look, Africa remains a continent where a billion people live and yet are using only 4% of the world’s electricity. But there is also good news for African Internet users where connectivity is […]

What is Cultural Conversion Optimisation?

Online strategists: are you gazing into your crystal ball to see where to spend marketing dollars in the years ahead? If you are then you will no doubt see a few familiar faces and a few tall dark strangers. You’ll see old friends like the ongoing explosion in mobile marketing. Engagement, metrics and ROI in […]

Poker Heaven

About Poker Heaven Poker Heaven is owned by the Gaming Media Group and is GMG’s flagship Poker site, running to 14 territories in 13 different European languages. Poker Heaven is one of the largest international Poker networks and offers a range of exclusive game-management tools inclusing Player Zone, Player Tracker and “The Player Zone”, which […]

Mio International

About Mio Part of the Taiwanese electronics giant MiTAC, Mio is a globally renowned manufacturer of Sat Nav and GPS products. As well as selling through traditional retail channels, Mio also sells direct in many territories through their online stores.   About the Test Following our successful tests on product pages, Mio asked us to […]

STA Travel

Increased conversion on CTA buttons by 337% STA Case Study: STA Homepage About STA Travel STA Travel is the world’s largest travel group specifically targeting students and young people. With operations in 92 countries STA provides cost-effective gap year and adventure travel specialising in round-the-world flights, bespoke tours, hostels and hotels. A continuing success in […]