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China online – Asia’s economic tiger

Jack Ma, the founder of China’s biggest ecommerce company – Alibaba Group Holding Ltd – recently announced the next five years will see the most exciting changes in China’s e-commerce landscape. With roughly 220 million online shoppers, the Chinese market is almost double the size of the USA (150 million)1. In addition, e-tailing produced more […]

New IDF Berlin date announced!

The International Digital Forum (IDF) returns for the first event of 2013 in Berlin, Germany. Held on Tuesday 11th June at the Altes Haus Ungarn, this one day conference and networking event features talks from some of the world’s leading international digital marketing experts, including Red Bull X-Fighters Community, Google Germany Gmbh, Oban Multilingual and […]

Oban’s exclusive talk at the EAIE Academy

Oban gave an exhilarating talk on Global SEO at the bi-annual European Association for International Education (EAIE) Academy event, held at Birmingham University. Headed up by Oban’s Account Director, Jon Murphy, the 90 minute workshop illustrated how education establishments can attract prospective, overseas students using Multilingual SEO as part of their digital marketing strategy. Over […]

They think it’s all over: when is a test finished? Top 10 tips for getting the best results

“When is a Multivariate test finished?” This is the most common enquiry among brands and clients when using Multivariate or AB Testing to improve conversion rates. Some expect instant data, others accept that test scores evolve and mature- in the same way that stock exchange conversions can go down as well as up. If a […]

Rich Snippets, what are they? Do we really care? And why we should

Ranking on page one for organic search engine results can be a laborious investment of time, taking months before seeing any real results on SERPs. Strategic planning can’t always beat the fierce competition for this prime ‘real estate’ either. But what if you could implement a tactic to make your search result stand out from […]

Oban at the Internet Retailing Expo 2013

Obanattended the Internet Retailing Expo at the NEC, Birmingham. Held over two days, the event was a fantastic opportunity to see us in person to chat about international search and cultural conversion opportunities. With a range of team specialists on hand, our exhibition was specifically designed to help businesses understand what potential markets and optimisation […]

Google and the Interflora fiasco

Interflora is best known as one of the UK’s most popular florists, not for getting into trouble with online regulations. Recent escapades revealed by, Google, portrayed a very different light. If you’re not familiar with the incident, Interflora practically disappeared from Google’s SERPs, losing ranking for hundreds of brand and non brand search terms. ‘Black […]

Why one Big Bang was enough – the evolution of Multivariate Testing (MVT)

Roughly 13 billion years ago, the universe was created from one cosmic eruption. Matter was flung into the furthest recesses of space, where it coalesced as galaxies, stars and planets. Shortly after (well 9 billion years after), a ball of spinning gas called Earth came into existence. Sometime later, the earth cooled and Multivariate Testing […]

Do Smartphone Cameras Hold the Future for Mobile Banking?

Whether you’re a smartphone surfer or a tablet-toting tech junkie, more and more people are using mobile technology to help with their everyday tasks. A survey by performance marketing gurus Performics revealed that 71% of device owners in the US expect to have access to mobile banking facilities. The survey, published by, underlines mobile […]

Swamp Thing: Clicks and Conversions in Fort Lauderdale. A review of Conversion Conference Florida 2012.

South Central Florida: famous for sport fishing, mangrove swamps, 100% humidity and alligators. A few miles from the submerged sawgrass estuaries and the famous “River of Grass” the great and the good of the Conversion world gathered in the plush setting of the Weston Bonaventure Resort, just down the road from Fort Lauderdale. This was […]

Why losing tests is a good thing

Usability testing, like any scientific process, will produce experiments that perform better and experiments that perform worse. Gregory NG explains why a losing test is not necessarily a bad thing. “Don’t get me wrong, this strange affection ends at “like.” I don’t love losing them. But from a pure testing standpoint I like losing tests […]