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Oban client trip a corker

Oban’s recent client trip to Reims, Champagne saw client representatives from several businesses enjoy fine French cuisine, Oban’s 2014 strategy presentation, industry discussion and, of course, a moderate amount of bubbly. Conscious that a blog from Oban about how great our client trip was may be a little too self indulgent, our client, Jack Lockyer, […]

China’s Singles Day beats record breaking ecommerce sales

Forget Christmas, Cyber Monday or Black Friday. Singles Day, or Guanggun Jie is one of the biggest days of the year in terms of ecommerce sales in China. This annual celebration of bachelor life takes place every 11th November and is a hugely important day for retailers to launch promotions and maximise sales. This year’s […]

Measurefest, Metrics and Oban Conversion’s (as GlobalMaxer) cup cakes…

Oban Conversion (as GlobalMaxer) was this year’s headline sponsor for Measurefest, a brand new conference dedicated to analytics, marketing measurement and CRO.  Headed up by the team who bring you the fantastic Brighton SEO and Content Marketing Show this free one day event was full of advice on how to optimise and improve your digital […]

International Digital Forum (IDF) London 2013

The International Digital Forum (IDF) is coming to London! This free one day event will have a specific focus on the international retail industry, featuring guest speakers from Tesco Dotcom, Dr Dave Chaffey from Smart Insights and Oban Multilingual. A variety of retail case studies and markets will be explored, unveiling the current global digital […]

Oban at the Internet Retailing ‘International Research Report’ seminar

Oban recently attended Internet Retailing’s International Research Report at Glaziers Hall, London. Headed up by the charismatic Editor-in-Chief of Internet Retailing Ian Jindal, the seminar shared invaluable insights on international expansions of more than 150 top name retailers. The report revealed views on how and why UK businesses are expanding overseas, as well as discussing […]

Oban Conversion’s Joe Doveton is headline speaker at Conversion Conference Boston

Oban Conversion’s Head of Client Services Joe Doveton is one of the headline speakers at this year’s Conversion Conference Boston, USA. If you are in the area please pop down and see Joe’s talk ‘You don’t know Juan: The top 10 cross-cultural CRO mistakes’ for the latest insights and tips on international CRO. For more […]

Oban is the headline sponsor for Measurefest!

Oban is proud to announce it’s the headline sponsor for Measurefest, a brand new conference dedicated to analytics, marketing measurement and CRO. This free one day conference in London is organised by the same team who head up the fantastic Brighton SEO and the Content Marketing Show and set to be one of the greatest […]


Overview JT – Jersey’s leading online media platform – approached GlobalMaxer to help boost advertising placements on their classified ad site Generating revenue from banner and display advertising, as well as ad placements, the company sought to create a site enhancement that protects ad revenue and increases ad sign-ups and placements. GlobalMaxer was selected […]

The march of the Penguin 2.0

The international digital marketing landscape has seen a dramatic change over the last 18 months. Google’s algorithm update dubbed ‘Penguin’ challenged unethical link building practises, encouraging quality led content to be the focus of SEO strategy worldwide. Several updates later, Penguin 2.0 landed leaving professionals questioning what the recent change means for their website. With […]

Cricket and clients – Oban’s summertime away day

With the arrival of summer and the cricket season in full swing Oban invited clients to The Oval, London, for a get-together. From De Beers, Premier Farnell to Protect Your Bubble, it was great to see familiar faces take the time out to catch up socially. What better way to do it than watching one […]

Oban at the iGaming Supershow, Amsterdam

Oban recently attended one of the biggest dedicated online gaming exhibitions the iGaming Supershow in Amsterdam, Holland. The two day conference provided a great opportunity to chat to companies who are looking to optimise their international online presence and network with delegates from an education and business background. From answering queries on the current global […]

The Nth degree: what is ABn Testing?

To AB or not to AB? That is the question. Conversion optimisers for some time have fallen into two main camps – those who prefer AB testing and those who prefer multivariate (MVT). For some, AB testing offers an opportunity for a quick, clean result via a shoot out between the original design and the […]

China online – Asia’s economic tiger

Jack Ma, the founder of China’s biggest ecommerce company – Alibaba Group Holding Ltd – recently announced the next five years will see the most exciting changes in China’s e-commerce landscape. With roughly 220 million online shoppers, the Chinese market is almost double the size of the USA (150 million)1. In addition, e-tailing produced more […]