Blog Feed

Oban Conversion: Focus on Mexico

The ‘Focus on…’ series is a range of articles based on our global research from Oban Conversion. Each report has a specific focus on cultural drivers and preferences that may affect web design and usability choices. This month we look at the Mexican web landscape, to reveal a range of fascinating insights that could leverage […]

Top 5 International Digital Marketing Pitfalls – NON GEEK guide

If you look hard enough you can see a lot of do’s and don’ts for international search engine marketing out in internet world. One of the things I’ve found is the content is good, but it does tend to be written by technicians and aimed at geeks. Please note – there is nothing wrong with […]

Cutts Calls Time on ‘Guest’ Blogging

For a while now the industry has been predicting the end of the ‘Guest Post’ as a link building tactic for Google’s search engine. And it would appear that Matt Cutts, head of Google’s spam team has, for the first time called for SEO’s to stop the practice in 2014, stating: “Okay, I’m calling it: […]

Tesco vs. Topshop – cultural secret to international success

It’s a mantra the Oban Multilingual Search team live by, when you are looking at international expansion, international digital marketing is going to be an essential part of that plan. If you are looking to expand internationally, no matter where in the world that is, language is just the cherry on a much bigger cake. […]

Burberry exceeds expectations online with its international presence

British luxury fashion house Burberry has announced today a whopping 14% growth in retail revenue, reaching £528 million during its third quarter.  Attributed to its digital channels the result is due to additional languages introduced to its online platforms, as well as the use of its click-and-collect service. Well known for heavily investing in international […]

Going smart on the Latin American market? Mobile trends and the future of e-advertising

Exciting developments in Latin America relating to smartphones and mobile ads

Oban client trip a corker

Oban’s recent client trip to Reims, Champagne saw client representatives from several businesses enjoy fine French cuisine, Oban’s 2014 strategy presentation, industry discussion and, of course, a moderate amount of bubbly. Conscious that a blog from Oban about how great our client trip was may be a little too self indulgent, our client, Jack Lockyer, […]

China’s Singles Day beats record breaking ecommerce sales

Forget Christmas, Cyber Monday or Black Friday. Singles Day, or Guanggun Jie is one of the biggest days of the year in terms of ecommerce sales in China. This annual celebration of bachelor life takes place every 11th November and is a hugely important day for retailers to launch promotions and maximise sales. This year’s […]

Measurefest, Metrics and Oban Conversion’s (as GlobalMaxer) cup cakes…

Oban Conversion (as GlobalMaxer) was this year’s headline sponsor for Measurefest, a brand new conference dedicated to analytics, marketing measurement and CRO.  Headed up by the team who bring you the fantastic Brighton SEO and Content Marketing Show this free one day event was full of advice on how to optimise and improve your digital […]

International Digital Forum (IDF) London 2013

The International Digital Forum (IDF) is coming to London! This free one day event will have a specific focus on the international retail industry, featuring guest speakers from Tesco Dotcom, Dr Dave Chaffey from Smart Insights and Oban Multilingual. A variety of retail case studies and markets will be explored, unveiling the current global digital […]

Oban at the Internet Retailing ‘International Research Report’ seminar

Oban recently attended Internet Retailing’s International Research Report at Glaziers Hall, London. Headed up by the charismatic Editor-in-Chief of Internet Retailing Ian Jindal, the seminar shared invaluable insights on international expansions of more than 150 top name retailers. The report revealed views on how and why UK businesses are expanding overseas, as well as discussing […]

Oban Conversion’s Joe Doveton is headline speaker at Conversion Conference Boston

Oban Conversion’s Head of Client Services Joe Doveton is one of the headline speakers at this year’s Conversion Conference Boston, USA. If you are in the area please pop down and see Joe’s talk ‘You don’t know Juan: The top 10 cross-cultural CRO mistakes’ for the latest insights and tips on international CRO. For more […]

Oban is the headline sponsor for Measurefest!

Oban is proud to announce it’s the headline sponsor for Measurefest, a brand new conference dedicated to analytics, marketing measurement and CRO. This free one day conference in London is organised by the same team who head up the fantastic Brighton SEO and the Content Marketing Show and set to be one of the greatest […]